Marketing strategy is about using stories to touch, move and inspire your customers, at CapableCore we help our customer tell their stories to position for and win business.
A good marketing strategy is a key part of any transformational growth strategy as it brings a transforming business closer to its customer and therefore increases chances of success.
Social media has become a integral part of all marketing and communications with customers; whether the company is a FTSE 100 conglomerate or a tiny niche operation that works out of a home or garage, everyone is expected to have at least a Facebook page to share information and insight about products.
Social Media can be separated into two distinct technologies we call this Push and Pull, Push Technology brings the story to the people and pull technology brings people to the story.
Social Media platforms can be categorised as follows;
Push (Brings story to the people)
Pull (Brings people to the story)
We believe a customers website is like a shop and its services and products like items on a shelf, push and Pull Technology gets people through the door and to view the products on a shelf. We provide training and advise on push and pull technology in our service called Semper Social, with the aim to close the gap between a customer walking through the web door and buying the product or service.
In any growth strategy your marketing needs to both measurable and engaging, above we covered the engagement side. Our Digital Insight solution covers two distinct aspects of the measurability part.
1) Why customers buy and don’t buy. Customers buy simply because of two method the brute force method (Product/Solution is 10x better) or because your product or solution as a minimal resistance to change (Apple iPhone 5, over Apple iPhone 4. It was easy to transfer data via iTunes and be up and running quickly).
2) Calculation of your Customers Life Time Value. Everyone talks about customer lifetime value, but few have actually calculated it or use it. The process is not that difficult. We help you become an expert. In the first place, what is customer lifetime value? It is the expected profit that you will realise from orders to a customer in the future. Although it builds on the past history of the customer, LTV is all about the future. It is based, primarily, on the customer’s expected retention and spend, plus some other factors that we help you to determine.
More on these offerings on our Digital Insight page