Be Social is our social networking service that helps customers realise their true end to end social media strategy with a focus on marketing, communication, lead generation and business development. Global businesses have for a long time used SEO (Search engine optimisation). We at CapableCore believe a new dawn is coming and we have called this SMO (Social Media optimisation. All the major SEO engines have been indexed so that the social content appears pretty high on the search results.
Social Media and Online is broken down into push and pull Technologies; the key elements of push being; Twitter, powerpoint/keynote, email etc and the key elements of pull being; Facebook, You Tube, LinkedIn, Google+ etc.
Social Media can be separated into two distinct technologies which we call this Push and Pull. Push technology brings the story to the people and pull technology brings people to the story.
Social Media technologies can be categorised as follows;
Push (Sends your story to the people)
Pull (Brings people to your story)
Businesses tend to use Social Media for one or all of the following
- Social Media Communication
- Recruiting and Sourcing
- Industry Networking
- Brand recognition
- Lead Generation
- Business Intelligence
The purpose of business is to create and keep a customer. We help our customers reduce the cost of creating a customer by effectively using the relevant social media platform to engage customers and prospects with effective and relevant communications.
You can explain the uses of various social media platforms as follows;
- Twitter: I’m eating an apple.
- Facebook: I like apples.
- FourSquare: This is where I eat apples.
- Instagram: Here’s a vintage photo of my apple.
- YouTube: Here I am eating a apple.
- LinkedIn: My skills include eating apples.
- Google+: I’m a google employee who eats apples.